In the B2B lead generation video series, this is the 46th video.
Following on from our last video, about the B2B buying cycle, you need to know who influences any sales in the B2B buying cycle.
There are four influencers or groups in any B2B sales or proposal. It is mandatory to learn who these influencers are, and how they will influence your proposal.
Watch the video to learn who these four B2B influencers are.
To become excellent at B2B lead generation, there are many questions you need to answer about your business, and how you will develop those leads. I have set up 101 questions to help you and your company become excellent at B2B lead generation. Watch daily for a new video.
All of these questions and answers, in this video series, will help you in your B2B lead generation and overall B2B marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online B2B marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between.
This has happened because of the Internet and how people find you first in their search. So an Internet B2B marketing strategy is imperative to your company’s sales success.
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