In the B2B lead generation video series, this is the 51st video.
Content is king. I’m sure you’ve heard this expression many times. In the B2B world, content truly is king.
You need content on your site for many reasons, but mostly so Google let’s people find you, and then you can engage people, once they do find your website, and keep on your website.
There are three major types of content. And there are a number of methods for presenting content. Watch the video to see the types of content, and the myriad ways you can present it.
All of these questions and answers, in this video series, will help you in your B2B lead generation and overall B2B marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online B2B marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between.
This has happened because of the Internet and how people find you first in their search. So an Internet B2B marketing strategy is imperative to your company’s sales success.
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