In the B2B lead generation video series, this is the 51st video.
Content is king. I’m sure you’ve heard this expression many times. In the B2B world, content truly is king.
You need content on your site for many reasons, but mostly so Google let’s people find you, and then you can engage people, once they do find your website, and keep on your website.
There are three major types of content. And there are a number of methods for presenting content. Watch the video to see the types of content, and the myriad ways you can present it.
All of these questions and answers, in this video series, will help you in your B2B lead generation and overall B2B marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online B2B marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between.
This has happened because of the Internet and how people find you first in their search. So an Internet B2B marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
- How do you market to your ideal customer – what is your message? To become excellent at B2B lead generation, there are many...
- Should you use advertising for B2B lead generation? In the B2B lead generation video series, this is the...
- What is the most popular page on your website? You need to know that most popular pages on your...
- Is PPC advertising good for B2B lead generation? In the business to business marketing series, this is the...
Tagged as: b2b, b2c, blogs, content marketing, Facebook, internet marketing, lead generation, leads, Linkedin, marketing, marketing company, marketing strategies, mobile, online marketing, pay per click, PPC, return on investment, ROI, social media, social media marketing, social proof, traffic generation, Twitter, websites