Want to double your business?

I want to issue you a challenge, as a B2B executive, owner, sales person and/or marketer to show you how to double your business within two years. If you are interested, please watch this video to get all of the details, and then contact me after viewing the video, through either of the listings below. [...]

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Do you believe these statements to be true?

As a Canadian, I have read many times, in some form or another, the following statements about Canadian technology companies. 1. “Canada’s technology companies are facing their most serious challenges in at least 25 years.” 2. “Canadians are great at technology, but lousy at sales and marketing.” I have been involved in the technology sector [...]

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Your Ideal Customer Profile

Last time we talked about the three tasks you needed to complete to ensure you were attracting the right leads to your business. In order to obtain your best revenue and profits, you need to focus initially on your ideal customer set. In order to determine your ideal customer set, you need to answer questions [...]

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Three tasks you need to do before any marketing?

Before you start any of your marketing, whether it is offline, online or involving social media, you need to do three important tasks. Without these tasks, you are wasting over 90% of your resources, both time and money. Before I get into the first task, there are some important statistics you need to be aware [...]

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5 Ridiculous Myths about B2B Social Media Marketing*

1. B2B Social Media Isn’t About Selling This is likely the most common myth. Since social media marketing started to emerge there has always been a misperception that selling is off limits. This is wrong. Spaming people in social media is always off limits. Giving someone what they want when they want it is always [...]

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How to become a dominant player in your market with Social Media.

As you know, social media has become the new way to market, and yet most B2B companies either don’t use it effectively, or at all. Are you using it effectively, or even at all, to help grow your business? I am delivering a free webinar on Wednesday February 29 at noon EST, on how Social [...]

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Metcalfe’s Law and Social Media Marketing!

You may be familiar with the name Robert Metcalfe. He was a pioneer in creating computer networking technology. He developed a theory regarding the usefulness of networks that became both popular and controversial during the 1990’s and is still debated today. Metcalfe’s Law claims the potential value of a communications network increases exponentially with its [...]

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Are you selling Value to your B2B Clients?

As a reminder, I am hosting a free webinar on Tuesday February 21st at noon, about how to get more customers using both offline and online methods, including Social Media. Go here to register. https://www4.gotomeeting.com/register/248870871 Are you selling value to your clients? Do you show them the value you bring, and therefore charge for that [...]

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Has this ever happened to you?

As a reminder, I am hosting a free webinar on Tuesday February 21st at noon, about how to get more customers using both offline and online methods, including Social Media. Go here to register, or read on. https://www4.gotomeeting.com/register/248870871 At one time in my business life, as both a salesman and when I first started in [...]

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How to get more customers for your B2B business

This really does work! A free webinar on how to get more B2B customers. Here is the webinar registration link. https://www4.gotomeeting.com/register/248870871 And as you well know, a B2B business doesn’t always easily sell products and services over the Internet. This is especially true if your products and services sell for over $1,000. It’s also true [...]

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