Do your marketers ever meet with your clients? I don’t mean your sales people, I mean your marketers. Marketers meeting with clients happens very rarely in B2B companies.
And yet, who can help your marketers more than your current clients. They can help your marketers with your social media content. They can help your marketers with all areas of your marketing.
Watch the video to see why and how often your marketers should meet with your current clients, and what benefits your company, and your clients will gain by meeting.
This is the 33rd video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your B2B lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
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