Yesterday, we looked at the issues your ideal customer faces in his/her business. Today we will look at the ways your ideal customer may resolve those issues. It is important to understand how he/she resolves issues, because it lets you judge the character of your customer account.
Are they conciliatory, respectful and democratic? Or is the CEO hostile and like a dictatorship? Or is it somewhere in the middle? These questions will help you decide if you can do business with this company, and how to market to them.
Please watch the video to see what you should look for within each customer account to see how they resolve issues.
This is the 11th video in the 101 questions and answers series. All of these questions and answers will help you in your b2b lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
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