Marketers need to be measured and paid on success. It is the only way that you can really understand whether your marketing is doing what you want it to do.
There are a number of things you need to put into place to ensure marketing success. The major things, of course, are measurement tools and marketing’s contribution to company revenue.
With the use of online marketing and social media, you can now measure marketing, because of the analytical tools that are at your disposal.
Please watch the video to see what your company needs to do to measure the success of marketing.
This is the 29th video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your b2b lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.