As you know, I have been spouting the wisdom of using Google Adwords, as maybe the best marketing tool ever invented. And if you are not using Google Adwords, you are probably missing at least 50% of your market, and it could be as high as 100%.
Google Adwords is a form of direct response marketing (DRM). DRM has always been the best form of marketing.
Why? Because you can measure it.
And if it doesn’t work, you change it or stop it. With Google Adwords, you can change it hourly, daily, weekly, whatever, until you find what works. Only your prospective client knows what works. So, keep changing it until he buys.
I follow many marketers for tips and ideas about how to market, and therefore how to help my clients become better marketers, and therefore sell more of their products and services.
Two people I have been following are Clayton Makepeace and Drayton Bird. Below is an excerpt from a recent blog by Drayton Bird. I am unsure of how practical tip number 8 is, but I am sure he is right.
Here are ten things to remember about the power of direct response marketing:
Unlike many other forms of marketing, it can achieve your objectives cost-effectively (i.e. it can sell at a cost you can control).
- If it’s done properly, it also helps build your brand.
- You can start with a relatively small investment, which has an immediate impact on the profits before you invest big money. This means you reduce risk.
- Speed. There is a short lead time – especially on the internet. You can have an idea today and test it tomorrow.
- You can refine as you go along (adjust the investment, the projections, depending on your results, etc).
- Very flexible. Can be easily switched on or off. You’re not locked into a long campaign – unless it works. If it does, you spend more and keep spending longer.
- It’s measurable, accountable: no guesswork.
- There’s a massive opportunity in South Africa because so few companies are doing it properly.
- It helps you persuade individuals and overcome their objections with more detailed arguments.
- It is a perfect way to get leads and motivate your sales force.
So as you can see, it’s a pretty simple decision, if you really want to grow your business, and your revenues, Google Adwords is the best and least expensive way to do it.
However, like any good business decision, and in order to get the best results from Google, you need to be monitoring your PPC Campaign regularly, as Google is always working different ways to help people search. So get a qualified person to work with you.
You need someone who works with Google on a daily basis, as I do. Please contact me at any of the listings below for a free consultation about your ongoing, or a new, Google Adwords campaign.
Or reply to this email with “send me the reasons” in the subject area, and I will send you your free guide entitled, “20 Reasons You Need to Use Google Adwords in Your Business”.
Kind Regards,
Ian
A. Ian Dainty
