I read an article recently that stated that sales and marketing people spend less than $20.00 personally per year on improving their skills.
That means almost all sales and marketing people don’t even buy one book a year to improve their skill at sales and marketing. Now, many get lucky because they work for a company that provides them with some sort of training.
However, I find it really disturbing that most sales and marketing people won’t spend some of their own money to help themselves get better at their chosen profession.
I hope you do not fit into this category. And if you are an entrepreneur, you need to spend even more time and money understanding how to market (sell) your products and/or services.
With the Internet changing the way we do business, it is imperative that you understand the many different avenues that are available to you, to build your business.
And selling in the B2B marketplace also adds some complexity to selling, as you need to understand how people buy, when they are also buying for their company. You also need to know the people who influence a sale in a corporate environment.
There are many ways to improve your skill level. There are many sales and marketing books and programs that will help you.
But what is the best way to improve your skills as a marketer and sales person?
All pro athletes and many successful business people use a number of methods to improve their skills. Many business people, for example, join Mastermind Groups of like people, to learn how to succeed.
But the best way is to get a good coach, who has been there and understands all of the skills needed for you to succeed. All pro athletes have coaches. Whether they play on a team sport or an individual sport, like golf or tennis, all of these athletes have at least one coach.
And most successful business people have also had extensive coaching. So the best way for you to improve your skills is to have a coach too.
In about two weeks, I will be announcing a new coaching program for you to help you become successful in your B2B marketing and sales career. And you need to understand both marketing and sales if you want to grow your business and career.
In the next few emails to you, I will be sending you videos on how to succeed, to give you some of the ideas I will be presenting in my coaching program.
So stay tuned. And if you are having any difficulties now with your sales and marketing career, please email them to me by replying to this email. I will include my responses to questions in my upcoming videos. And certainly you will get all of your questions answered in the coaching program.
Kind Regards,
Ian
A. Ian Dainty
www.b2businesscoach.com
ian@b2bbusinesscoach.com
