Last time we looked at one type of person that has trouble focusing, the person who believes they have so many skills, and opportunities that they don’t know which one to focus on.
Today I want to talk about the person, who isn’t sure of their skills and opportunities, and therefore is unsure of what they can do. If you feel you are in this category, you need to do the following, in order to understand what you will be good at.
If you fall into this category, the first thing you need to do is to look at what you like to do, and/or what you have been trained to do, either through formal training, or other ways you have acquired a skill, and what you are good at.
A Personal Example
As an example, you may be a good guitar player, because you took a few lessons, but mainly because you practiced on your own, because you really liked playing the guitar. You can take this skill, and help others become good guitar players too.
Think about all of the time you spend training yourself on how to get the notes right, and playing songs over and over and over, until you got every note and every chord perfect. You probably remember all of the mistakes you made, and what you did to correct those mistakes.
Write down these mistakes, and label each one. Put as much information about each mistake you can think of for each one. Then write down what you did to correct each mistake, and the hours of strumming you did to ensure each chord and note was exactly the way you wanted to hear it.
Talk about your frustration in working through this. Talk about how you felt, how you almost smashed you guitar a few times, thinking about how impossible this was, and how stupid it was, and why in the world would anyone want to do this anyway.
Then you realized that you really wanted to learn to play well. You wanted to be able go to a party and play songs for your friends, and how impressed they would be at how good you are.
So you picked up the guitar again with renewed vigor. You started strumming away, playing the notes, and sometimes you thought your fingers would go numb, or even start bleeding from all of the strumming and picking you were doing. But you did it.
Now if you write all of this down, and show as much passion in your writing as you really feel, you will have a successful Learn to Play the Guitar guide. You could then sell this on the Internet, or ask your local book stores to carry it for you, especially music stores.
A Business Example
However, what if you still need to do your own job right now, and that is marketing and selling your company’s products and/or services. Well, you apply the same principles as mentioned here. But what if you aren’t really sure about why people buy your company’s products or services.
Then you need to go to two main sources to find out why. The first source is the people who work for your company. Especially talk to the most senior sales people, and the top management of the company, especially the owner, if he is still around.
The other source, of course, is your clients. Seek them out and ask them why they bought, and what benefits they received by using your products and services.
Then you can do the same thing you did for the guitar example. Write down all of the features of your products and services. Next write down all of the benefits people get from using your company’s products and services.
Now go sell these benefits.
If you want some help doing this, or with any of your B2B marketing, first have a look at my eBook at http://www.b2bbusinesscoach.com/ebook.html
If you want more intensive help, please contact me through any of the listings below.
Kind regards,
A. Ian Dainty
416.623.9588
www.b2bbusinesscoach.com
ian@b2bbusinesscoach.com
