Social Media Strategy 2 – Linkedin

by Ian on

Previously, I went over how important it is to have a Social Media strategy and that your website is your most important Social Media platform.

And I believe your second most important Social Media platform, especially for B2B, is Linkedin. Please find below a video on why Linkedin is so important, and some significant ways that Linkedin is used for business.

Please leave a comment below on what social media platform you would like to learn about next.

Kind regards,

Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com

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Your Social Media strategy begins with your website

by Ian on

Most Social Media marketers omit websites as a Social Media platform. And they do this at your peril. The most important part of your Social Media strategy is your website. Find out why in this video.

Please leave any comments below, and please share this post with any of your colleagues or friends that would find it worthwhile for their business.

Kind regards,

Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com

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Do you know the “WHY” of your business?

Most businesses are very good at showing their prospects and customers “what” they need to in order to work with them, and also “how” to do it. But very few companies can really tell you the “why” of what their company stands for, and to capture your imagination and your hearts to do business with [...]

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Are Ghost Posts Killing Your Social Media Strategy?*

Ghost posts. It’s something nearly every small business owner has fallen prey to yet the majority have no idea what is wrong with their social media strategy. As a social media consulting firm, we are often confronted with two very different reactions: “I know social media marketing works because my friend/partner/other has used it with [...]

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Social Media does help B2B.

Google has done an extensive study on Social Media and its effects on people’s buying habits. Here is an excerpt from that study about B2B buyers. A classic objection to Social Media is that it doesn’t happen in B2B. Here is a great example that refutes that argument completely. Beth Comstock, the senior vice president [...]

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Do you keep score in your business?

I live in Toronto, Ontario, Canada, which is the craziest hockey city in the world. The Toronto Maple Leafs, the city’s NHL team, hasn’t made the playoffs in over eight years. It is the only team, out of 32 NHL teams, to hold that dubious honour. We also have not won the Stanley Cup in [...]

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Do you have a Unique Value Proposition?

About ten days ago, we looked at why most businesses have trouble getting off the ground, and have trouble growing. There are two very good reasons for this. As mentioned, most companies have trouble with client acquisition. And we discovered that most companies don’t define their ideal client. I had one prospect tell me his [...]

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Execution vs Results

I live in Toronto, Ontario, Canada and we have been having record breaking warm weather for the past few weeks. It has been so warm that most golf courses have been able to open a month earlier than usual. So, Tuesday I got an email from my son, saying he had a tee time for [...]

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When do your best ideas come to you?

Do you have ideas come to you in the strangest places, or at the oddest times? I read that a lot of people have their thoughts come to them while they are asleep. This is supposedly what “The Secret” is all about. You get into bed and ask for thoughts to come to you during [...]

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A tale of two clients.

This is the story about two businesses, two clients of mine. They were both very similar in size, and both selling software. Each of them had been in business for a little over five years, and each one was moderately successful. As you know, in the software game, if you don’t go big relatively early [...]

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