360 Degree Guerrilla Marketing Here's the problem: Your prospects and customers have short attention spans and millions of businesses attempting to attract your attention. Here's the solution: 360 degree guerrilla marketing. It communicates with your prospects and customers from all directions and across long periods of time. Here's the bonus: This kind of marketing is never intrusive, such as telephone calls during the middle of the day, when your customers are in meetings, and it is usually very inexpensive -- even when you employ the wide range of weapons available to you, more now than ever because of the staggering growth of the Internet. Most business owners select a wimpy arsenal of marketing weapons, figuring that if they spend enough, they are covering all of the bases. Today, there are more bases than ever and if you're not attending to most of them, opportunities are speeding past you at lightning speed. The reason to employ 360 degree guerrilla marketing is because most prospects are in the market for what you sell only a small fraction of the time. If you're not talking to them at that time, they'll talk to somebody else. With less than 360 degree guerrilla marketing, your chances of connecting with them at that fleeting moment are cut down dramatically. The fragmenting of media is still another reason to go all-out with your marketing. This allows you another opportunity to go easy on your budget, because fragments cost much less than whole parts – small targeted ads to selected and local periodicals run a small fraction of the cost of full page ads in national magazines. Guerrillas employ 360 degree marketing by blending low tech and high tech with high touch and high care. If you are a Guerrilla Marketer, you are always:
As a guerrilla, you are a joiner of clubs to learn industry information, meet movers and shakers, and contribute your time and energy to the organization. Your offer free consultations and demonstrations whenever possible, and set up alliances with other companies in co-marketing ventures -- especially online. Here is what else you offer to your prospects and clients. You are a linker of the highest order.
Do you send questionnaires to prospects and customers? Bet360 Degree Guerrilla Marketing Here's the problem: Your prospects and customers have short attention spans and millions of businesses attempting to attract your attention. Here's the solution: 360 degree guerrilla marketing. It communicates with your prospects and customers from all directions and across long periods of time. Here's the bonus: This kind of marketing is never intrusive, such as telephone calls during the middle of the day, when your customers are in meetings, and it is usually very inexpensive -- even when you employ the wide range of weapons available to you, more now than ever because of the staggering growth of the Internet. Most business owners select a wimpy arsenal of marketing weapons, figuring that if they spend enough, they are covering all of the bases. Today, there are more bases than ever and if you're not attending to most of them, opportunities are speeding past you at lightning speed. The reason to employ 360 degree guerrilla marketing is because most prospects are in the market for what you sell only a small fraction of the time. If you're not talking to them at that time, they'll talk to somebody else. With less than 360 degree guerrilla marketing, your chances of connecting with them at that fleeting moment are cut down dramatically. The fragmenting of media is still another reason to go all-out with your marketing. This allows you another opportunity to go easy on your budget, because fragments cost much less than whole parts – small targeted ads to selected and local periodicals run a small fraction of the cost of full page ads in national magazines. Guerrillas employ 360 degree marketing by blending low tech and high tech with high touch and high care. If you are a Guerrilla Marketer, you are always- Available to your customers via your Website, email address, answering device, fax, snail mail address and telephone, with many also connecting by pager and fax-on-demand software. Involved in your communities, connecting with prospects face-to-face in non-business settings. Have an active referral system, tapping the enormous referral power of your past customers to learn the names of potential customers. You produce and mail brochures -- printed, audio or video, or all three. You take networking seriously and appreciate that rare chance to ask questions, listen to answers and learn of problems your can solve. As a guerrilla, you are a joiner of clubs to learn industry information, meet movers and shakers, and contribute your time and energy to the organization. Your offer free consultations and demonstrations whenever possible, and set up alliances with other companies in co-marketing ventures -- especially online. Here is what else you offer to your prospects and clients. You are a linker of the highest order.
Do you send questionnaires to prospects and customers? Bet on it. Even when you're doing all this, you're still engaging in only 180 degree guerrilla marketing. Reality today means the other 180 degrees comes from your wise presence and impressive activity online. The magic words are presence and activity. You not only have a content-rich website, but you also actively participate in forums, chat rooms, and with email that people have requested. As a 360 degree guerrilla, you are frequently mentioned in online news reports, host online conferences, and run contests at your site. As new opportunities arise online, and arise they do on a daily basis, you seize and test them, making sure your aim encompasses all 360 degrees of marketing. Combining all this weaponry on a continuing basis, over a long period of time rather than in spurts, is a tough job. But succeeding with a small business isn't supposed to be fast or easy. By using 360 degree guerrilla marketing, succeeding does become far more of a certainty. |
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