10 WAYS TO MARKET INEXPENSIVELY - PART II

If you are a small to medium size company, you need to be a guerrilla marketer. As a guerrilla marketer, you will want to use various and inexpensive marketing techniques to reach your prospects and communicate with your customers.

Last time I sent you five ways for you to market inexpensively. Here are the other five ways.

1.    Public Relations
  • One page press releases
  • Coverage through PR is better than advertising – people believe editorial more than advertising
  • Positions oneself as an expert in your field
  • Knowledge and experience one portion of media would love to have
2.    Up-Selling
  • Selling something more at moment customer buys from you
  • EG: Sell them an add-on to your current product, or suggest a totally different product from a partner.

3.    Improving your own sales skills and/or the sales skills of your team
  • If you have never taken a formal sales or marketing training, I suggest you look into it today. Or better still, give me a call, and I can help you get exactly what you need.
  • All sales and marketing training should have some follow-on coaching to be effective.

4.    Emails
  • Email customers and prospects at least twice per month
  • Test different offers and articles
  • Send weekly emails if sending information

5.    Joint Ventures
  • Non-competitive businesses that would have a similar customer set to yours.
  • JV’s can be a very lucrative way of expanding your business, without a major investment.

Now you have ten new ways to build your business. Whether you are an entrepreneur, sell for a big conglomerate, or any type of selling in between those two types of companies, these ten ways will help you increase your close rates and therefore increase your income.

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Thank you for reading this article. Your comments are always welcomed and appreciated. Please contact me with any questions, or further assistance with your revenue generation.

Good luck and good selling

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